Monday
Oct172011
Search Engine Optimization
- Search Engines
- Key Components
- Website Architecture & Content
- Links
- SEO fiction
- How to improve rankings
Monday
Oct172011
1. Search Engines
- Crawling & Indexing
- search engine crawlers (e.g. GoogleBot) follow links to find interconnected documents
- they then store findings for future searches
- Search Results
- based upon multiple on & off-site components of your site
Monday
Oct172011
2. Key Components
- On-site components
- website architecture
- content
- Off-site components
- links
Monday
Oct172011
3. Website Architecture & Content
- site title
- page titles and descriptions
- headers
- on-page copy (text)
- URLs
- alt tags
- interesting and newsworthy content
Monday
Oct172011
4. Links
- Heavily related to the content you're producing
- based on QUANTITY & QUALITY of inbound links
- Search engines value
- link popularity of linking page and site (PageRank)
- anchor text
- location of link on the page
- Link Bait
Monday
Oct172011
5. SEO Fiction
- PageRank is the key to SEO
- Per page descriptions are the key to SEO
- Great content alone is the key to SEO
- Frequently changing existing content improves ranking
- Submitting your site to search engines helps rankings
Monday
Oct172011
6. FAQ
- What does Squarespace do to optimize my site?
- How do I increase my PageRank?
- How will switching to Squarespace affect my SEO?
- I'm seeing robot hits on my site, but I don't see my site when I search for it on Google. Why is that?
Monday
Oct172011
7. How to improve rankings
- Create quality content
- Engage in your community or field
- Search/Indexing configuration
- XML-RPC Ping Options for your Journal